Account-based marketing
Run account-based marketing on named targets with operator-led outreach, not list blasts.
For teams selling $50K+ into defined account lists where multi-stakeholder engagement matters more than volume.
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Proof: Buying-committee mapping and parallel stakeholder outreach shorten cycles when more than one contact is engaged and informed.
How it works
One motion: ABM with outbound execution
Research, prioritization, and multi-threaded outreach on named accounts, coordinated through one pipeline system.
- Step 1
Tier and prioritize named accounts by fit, timing, and commercial potential.
- Step 2
Map buying committees and tailor messaging by role, use case, and proof point.
- Step 3
Run parallel outreach, follow-up, and qualification until priority accounts are in active conversation.
ABM in practice
Named-account development and buying-committee outreach across enterprise markets.
Altitude Intelligence
Website & enterprise GTM
Situation
Defense-grade capability, but classified work could not carry the commercial site. Enterprise proof was thin, outbound was not systematic, and pipeline still ran on referrals.
After
Commercial site with strategic visualizations, plus outbound on named accounts. Qualified conversations at Windward, Vortexa, Cytora, and similar data platform buyers.
Enterprise insurtech platform
Insurance & enterprise account development
Situation
A strong underwriting and compliance product, but enterprise pipeline was fragile: trade-show leads went cold, outreach was manual, and there was no clear ABM system for global insurers, brokers, and P&C buyers at $200K+ ACV.
After
ABM strategy, ICP segmentation, and account penetration into enterprise insurance: buying conversations and active pipeline with named carriers and brokers including AON and Lloyd's.
Ready to pressure-test fit?
Book a short discovery call. We will tell you honestly whether Enterprise Pipeline is the right model for your market — and what scope would look like if it is.