01
Pipeline Generation
Named-account demand through outbound, proof and qualification - handed to your sales team.
About Locatix
The company.
Locatix is a commercial partner for technical B2B and B2G markets. We help companies identify the accounts that matter, create entry points, develop opportunities, and build the systems to do it repeatedly.
Services
Three mandates. Separately scoped.
Pipeline is at the heart of the work. Project origination and Web & Media Engine stand on their own when the commercial question calls for them.
- Pipeline
02
OriginationProject Origination
Capital, projects, JVs and partnerships - research and conversations shaped by your criteria.
03
Media EngineWeb & Media Engine
Sites, cases and recurring media so committees can evaluate you before and during the deal.
Mission
Build commercial capability that matches the product.
Serious technical products deserve a commercial organization that can match them. Expertise does not become enterprise pipeline by itself.
Our mission is to build that capability for technical B2B and B2G markets - identify the right accounts, create entry points, develop opportunities, and install the operating systems required to do it repeatedly.
We sit between enterprise sales, account development, commercial intelligence and media. Not as a narrow channel vendor, but as operators building commercial motion around the client.
Beliefs
What we believe.
Ownership
If something materially affects the commercial outcome, we take responsibility for it. Our work does not stop at a narrow channel or job description. If an account needs better research, another stakeholder, stronger proof, a different message, better follow-up, or a new route into the organization, we address it.
Commercial outcomes
Activity matters only when it contributes to something commercially meaningful. Emails, calls, meetings, impressions, and content are inputs. Pipeline, opportunities, strategic access, and revenue are the outcomes that matter.
Persistent execution
Important enterprise accounts rarely move because of one perfectly timed email. We research. Call. Follow up. Multi-thread. Find another stakeholder. Watch for signals. Build proof. Re-enter when timing changes. We keep finding ways forward.
Systems compound
Exceptional people matter. But a serious organization cannot depend permanently on individual heroics. Knowledge should become process. Repeated work should become infrastructure. Technology should increase what good operators can accomplish. Every engagement should make the operating system better.
Markets
Built for difficult markets
Our clients typically sell products and services where:
- contracts are commercially significant.
- several stakeholders influence the purchase.
- buyers require technical confidence.
- sales cycles can last months or years.
- procurement matters.
- trust and proof materially affect conversion.
- timing cannot always be controlled.
- and individual accounts justify serious attention.
That environment demands something different from conventional lead generation. It demands account development. Commercial intelligence. Persistence. Judgment. Infrastructure. And people who understand that the sale is bigger than the sequence.
See how we approach specific industries - or start from your account list.
All industriesOrigin
Where we came from.
Locatix started in geospatial, but the commercial instinct came earlier.
Justin grew up in the Netherlands and started selling door-to-door before moving into spatial planning, GIS consulting, marketing, and eventually enterprise business development.
Working in technical markets revealed a recurring imbalance: companies could be exceptionally sophisticated in what they built while remaining surprisingly unsystematic in how they took it to market.
They had engineers, domain experts, technology and intellectual property. What they often lacked was the commercial machinery around it. Locatix was created to build that machinery.
There is also something distinctly Dutch in how we think: a small home market of geospatial looking outward, then operating far beyond borders, geographies, and industries.
Operating instincts
- 01Understand the terrain.
- 02Build the infrastructure.
- 03Find the route.
- 04Establish relationships.
- 05Go where the opportunity is.
- 06Keep improving the position.
Discuss your market with Locatix.
If you sell a complex technical product into enterprise or government markets and need a more systematic way to create and develop opportunities, talk to us.