01
Our thesis
Serious technical products deserve a commercial organization that can match them. Expertise does not become enterprise pipeline by itself.
About
Locatix
Building commercial capability for technical markets
Locatix is a specialized enterprise pipeline company for technical B2B and B2G markets.
We help companies selling complex, high-value products identify the accounts that matter, create entry points, develop opportunities, and build the commercial systems required to do it repeatedly.
Origin
Where we came from
Locatix started in geospatial, but the commercial instinct came earlier.
Justin GriffioenFounder, LocatixJustin grew up in the Netherlands and started selling door-to-door before moving into spatial planning, GIS consulting, marketing, and eventually enterprise business development.
Working in technical markets revealed a recurring imbalance: companies could be exceptionally sophisticated in what they built while remaining surprisingly unsystematic in how they took it to market. They had engineers, domain experts, technology and IP. What they often lacked was the commercial machinery around it.
Locatix was created to build that machinery. There is also something distinctly Dutch in how we think: a small home market looking outward across navigation, mapping, engineering, and logistics, then operating far beyond its borders.
Today we apply that thinking to enterprise markets: operators, intelligence, technology, media and systems to penetrate strategic accounts and develop opportunities systematically.
Mission
Build commercial capability that matches the product
We believe companies building serious technical products should have commercial organizations capable of matching them.
02
Our mission
Build commercial capability for technical B2B and B2G markets: identify the accounts that matter, create entry points, develop opportunities, and install the systems required to do it repeatedly.
03
What we take responsibility for
If it affects the commercial outcome, we own it. Channel activity is not the objective.
04
What success looks like
Not meetings disconnected from revenue. Qualified opportunities in important accounts, with proof, moving through a system that gets better each cycle.
Vision
The enterprise pipeline operation for technical markets
Our ambition is to build the world’s best enterprise pipeline operation for technical markets.
01
What we are building toward
Not another generic lead-gen agency. A commercial operating company that deploys serious pipeline capability in difficult technical markets, and becomes the reference for how that work should be done.
02
A European base, global markets
We operate from Europe into enterprise, government, and regulated markets worldwide. Geospatial is our origin. The commercial problem is the same: complex products, long cycles, and buyers who need proof.
03
A place to become exceptional
Technical enterprise sales is a craft. We want Locatix to be one of the best environments in Europe to teach it, learn it, and provide it.
04
An institution that compounds
Knowledge becomes process. Repeated work becomes infrastructure. Playbooks become product. We are building toward an organization where Pipeline, Enterprise Media Engine, and Project Origination compound for clients, operators, and the markets we serve.
Approach
How we work
Three offers, one operating standard: Pipeline, Enterprise Media Engine, and Project Origination.
01
Understand the terrain
Map the market, ICP, buying committee, and signals before you push volume.
02
Establish entry points
Outbound, calling, RFx, events, and proof — whichever route opens the account.
03
Develop the account
Multi-thread, follow up, and keep building the opportunity as circumstances change.
04
Improve the system
Feed learning back into messaging, targeting, and process so the next cycle is stronger.
Strategy
EnterpriseMediaEnterprisePipelineEnterpriseClienteleMarketingSalesOperationsBeliefs
What we believe
Four standards that shape how we work in client markets.
01
Ownership
If it materially affects the commercial outcome, we take responsibility for it. That is not unlimited scope. We own the motion we are engaged to run, not closing, delivery, or work outside that mandate.
02
Outcomes
Activity matters only when it contributes to something commercially meaningful. Pipeline, opportunities, strategic access, and revenue are the outcomes that matter.
03
Persistence
Important enterprise accounts rarely move because of one perfectly timed email. We research, call, follow up, multi-thread, and re-enter when timing changes.
04
Systemization
Exceptional people matter, but a serious organization cannot depend on individual heroics. Knowledge becomes process. Every engagement should make the system better.
Do you see someone skilled in their work? They will serve before kings; they will not serve before officials of low rank.