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Earth from space - Geospatial business development and location intelligence services by Locatix
Marketing for B2B Technology & Enterprise Software

Selling your technologyto government agencies is hard.

Not because your product isn't ready, but because your marketing motion isn't built for enterprise. Locatix installs the marketing systems that create enterprise pipeline beyond inbound RFPs and founder-led sales.

The Problem

Why does revenue growth flatline?

Pipeline stalls, deals slip. Inbound keeps you stuck in feast-or-famine cycles. Your marketing isn't built to scale.

Your fragmented focus prevents scale

Multiple ICPs, unclear value props, or several solutions. Each has some motion but none get the focused outbound attention needed to scale.

Your marketing is not built for enterprise

Enterprise buying is slow and political. Motions built for single buyers break once procurement or leadership gets involved.

Your prospects engage but never buy

You reach people who can say yes, but not those who have to. Without that pressure, meetings don't convert.

Your company isn't yet authoritative

Buyers need proof to sponsor you internally. Misaligned case studies and vague positioning make it hard to justify you without personal risk.

Your outbound process isn't account-based

One champion becomes a bottleneck. You need multi-threaded outreach across the buying committee.

Your sales process has no structure

No clear offer ladder or low-friction next steps. Buyers don't know how to say yes without big commitment, so interest fades.

What sets us apart

Why Choose Locatix?

We're not a general marketing agency. We're a business development partner for geospatial, GIS, SaaS, and location intelligence. We work on positioning, go-to-market, content, and outbound so you move from early traction to repeatable enterprise growth.

Industry Native

We speak your language. Geospatial specialists who know the ecosystem so you skip the intros and get to work.

Turnkey Operations

We bring what's required: strategy through execution, capacity, and alignment so you don't build from scratch or chase internal handoffs.

Full Ownership

We work as part of your team, not a vendor. You stay in the loop without micromanaging.

Proven playbooks

We bring playbooks, SOPs, and systems so you get repeatable motion instead of reinventing the wheel.

Prospects we've booked our clients with

Amazon
UNESCO
Geotab
TomTom
McKinsey
Cities
P&C Insurers
OEMs
CPOs
Museums
Sayari
StormGeo
Synspective
GHGSat
Vortexa
Freightos
Lloyd's
Developers
Cytora

Is your marketing system enterprise-ready?

Many geospatial and SaaS companies struggle to scale beyond founder-led sales and inbound RFPs. We help you build marketing systems that create predictable enterprise pipeline through proper positioning, an authoritative brand, and an outbound operation with multi-threaded account coverage.

Justin Griffioen - Founder of Locatix

Justin Griffioen

Founder, Locatix

Our Approach

Build first, then operate

We establish your commercial infrastructure before scaling operations, ensuring sustainable enterprise growth.

Phase 1

Foundations

Strategy & Positioning

We translate technical capability into a clear enterprise business-value narrative

Pipeline Foundations

Website and content built for messaging clarity, ICP-driven positioning, and enterprise sales cycles

Outbound Infrastructure

We install the systems required to run & track enterprise ABM

Real Action

We run initial cold email campaigns to validate ICPs

Marketing Strategy

Validation of the beachhead segment & scale plan

Phase 2

Run Account-Based Marketing

We execute multi-threaded account-based marketing across named enterprise accounts, engaging multiple stakeholders per account to generate qualified meetings and build predictable pipeline. Includes account targeting, multi-channel outreach execution, and ABM data tracking (tech stack, current providers, performance metrics).

Multi-threaded ABM execution

Outreach sequences with persona-specific messaging and engagement-based follow-ups across email, LinkedIn, and direct channels to engage multiple stakeholders within named enterprise accounts

Strategic Prospecting

Continuous ICP refinement through data-driven insights, account prioritization, intelligent enrichment, and ABM data tracking (tech stack, current providers, performance metrics) to inform targeting and strategic expansion into new high-value segments

Sales Enablement

Monthly content production and sales enablement materials aligned to buying stages and stakeholder needs (i.e. competitor anchoring, ROI calculators, case studies, deck & product demo videos)

Get started

Find out if there's a fit

Schedule a discovery call to discuss your business development gaps & see if there's a fit with our offerings.

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Common Questions

Frequently Asked Questions

Everything you need to know about our services and approach.

Get Started

Ready to build enterprise pipeline?

Let's discuss how we can help you validate your marketing approach and build the systems that create predictable enterprise revenue.