Defining Your ICPs (Segmentation & Targeting)
How to map and document ideal customer profiles for geospatial and enterprise SaaS: segments, firmographics, buying committees, and prioritization.
12 min readOpen
Loading...
Actionable guides and proven frameworks to help companies in and around the geospatial market generate & close more enterprise deals to scale their business.
Marketing & Sales Resources
Guides, playbooks & case studies
How to map and document ideal customer profiles for geospatial and enterprise SaaS: segments, firmographics, buying committees, and prioritization.
Complete go-to-market strategy framework for geospatial and enterprise SaaS: market segmentation, positioning, messaging, and channel strategy.
Most vendors misunderstand the enterprise buying process. Here's how $50K-$500K ACV deals actually get made - and why most ABM programs miss the mark.
End-to-end outbound infrastructure, SDR/BDR workflow, cold email sequencing, prospecting, qualification, and appointment setting for enterprise deals.
Technical setup for cold outbound: domains, auth, warm-up, and go-live checklist. Draft coming soon.
Structured frameworks for effective discovery calls and product demos that qualify prospects and advance enterprise deals.
How to fix outbound by fixing targeting. A practical guide to account-based focus that makes outbound measurable and repeatable.
Coming soon.
Proof converts when you have brand and authority first. How to build credibility, structure case studies, and fix pipeline by framing value and buying decisions.
Sales process, offer ladder, and procurement/RFP workflows. Draft coming soon.
Client success, delivery cadence, and account expansion. Draft coming soon.
Run marketing profitably: delegation and structure so founders and C-level step out of execution and the team delivers.
When and how to hire for marketing, sales, and operations. Draft coming soon.
Industry leaders and Locatix client success stories.
Increased brand awareness & 2-4 qualified meetings per month through outbound
15+ new organizations onboarded in 12 months, primarily through RFPs
Additional proposal requests weekly through organic SEO and content marketing
2-3 meetings per week with potential clients and partners through outbound campaigns
Full digital transformation for sales team (ongoing)
Schedule a discovery call to discuss your business development gaps & see if there's a fit with our offerings.
Loading calendar...
Let's discuss how we can help you validate your GTM approach and build the systems that create predictable enterprise revenue.