Complete Outbound Playbook: A Guide
End-to-end outbound: infrastructure, messaging & sequence framework, hiring vs automating, SDR/BDR workflow, prospecting, qualification, and appointment setting. Campaign setup and SOPs to be added.
Complete Outbound System
Everything you need to build, launch, and scale an enterprise outbound engine: infrastructure, messaging & sequences, hiring vs automating, process, and execution. Campaign setup and proper SOPs will be added here.
Infrastructure
Tools, systems, and tech stack setup
Messaging & Sequences
Outbound messaging and email sequence framework
Hiring vs Automating
When to hire SDRs vs automate—and how to decide
Campaign setup & SOPs
(To be added) Campaign setup and proper SOPs
Outbound Infrastructure Setup
[Content to be added: CRM setup, email deliverability, sequencing tools, data enrichment, tracking & attribution]
Account Research & Prospecting
[Content to be added: ICP targeting, account selection, contact discovery, research process, list building]
Outbound Messaging & Sequence Framework
[Content to be added: messaging framework, sequence design, email templates, phone integration, LinkedIn touches, personalization at scale. Previously a standalone resource—now part of this playbook.]
Outbound Sales: Hiring or Automating?
[Content to be added: when to hire SDRs vs automate outbound, how to decide for geospatial and enterprise sales. Previously a standalone resource—now part of this playbook.]
Campaign Setup & Proper SOPs
[To be added: campaign setup, go/no-go checklist, and proper outbound SOPs so execution is repeatable and scalable.]
SDR/BDR Workflow & Qualification
[Content to be added: daily workflow, qualification frameworks, discovery questions, objection handling, AE handoff]
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