We supported this company in achieving their results.
Project overview
Summary
Key outcome
Additional proposal request weekly through organic SEO/content
Before
Trade show dependent, inconsistent leads
The company had very little lead flow despite having a great product. Their outreach was generic and their content hardly generated any interest. They relied heavily on trade shows and referrals, with no systematic lead generation process. Their website wasn't converting visitors into prospects, and their complex IoT solutions got lost in technical jargon and feature lists.
After
Organic lead flow, qualified prospects
We rebuilt their entire digital presence and content strategy. Weekly proposal requests now come in directly through the website thanks to video content and modernization. The offer was reframed for multiple target markets and use-cases, resulting in two separate proposal requests at 5x the previous average deal size. Better SEO and web redevelopment created a custom site with social proof and comprehensive product solutions. Weekly LinkedIn content keeps them top of mind. Narrative-led pitches make buyers "get it" instantly. The website now converts visitors into qualified leads consistently.
What we did
GTM & Positioning
Reframed positioning from hardware features to operational intelligence, built targeted GTM strategy, and optimized service diversification.
ABM & Pipeline
Built converting website, optimized SEO, and launched targeted content strategy for manufacturing companies.
Brand & Authority
Proof and credibility so manufacturing and logistics buyers trust the operational intelligence story.
Let's see how you can implement this system for your business and create your own success story.