LinkedIn tracking pixel
Back to Case Studies
Client Success Story

Hardware Company

A hardware company struggling to generate consistent leads online.

We supported this company in achieving their results.

This is the story of a hardware and communications company serving manufacturing and logistics companies. Their platform provides operational intelligence through connected sensors and analytics. They had a solid product but their online presence was invisible and lead generation was a constant struggle. Limited lead generation, poor online presence.

Key Result

Additional proposal request weekly through organic SEO/content

Before

The company had very little lead flow despite having a great product. Their outreach was generic and their content hardly generated any interest. They relied heavily on trade shows and referrals, with no systematic lead generation process. Their website wasn't converting visitors into prospects, and their complex IoT solutions got lost in technical jargon and feature lists.

After

We rebuilt their entire digital presence and content strategy. Weekly proposal requests now come in directly through the website thanks to video content and modernization. The offer was reframed for multiple target markets and use-cases, resulting in two separate proposal requests at 5x the previous average deal size. Better SEO and web redevelopment created a custom site with social proof and comprehensive product solutions. Weekly LinkedIn content keeps them top of mind. Narrative-led pitches make buyers "get it" instantly. The website now converts visitors into qualified leads consistently.

Pillar 1: RevOps & Messaging

Reframed positioning from hardware features to operational intelligence, built targeted GTM strategy, and optimized service diversification.

Reframed positioning from hardware features to operational intelligence, built targeted GTM strategy, and optimized service diversification.

1Shifted messaging from 'IoT hardware and sensor platform' to 'operational intelligence system'
2Mapped three core segments with tailored narratives and use cases
3Created service diversification strategy to increase customer lifetime value
4Framed offer for multiple target markets and use-cases
5Landed two proposal requests at 5x average deal size after website relaunch

Ready to See Your Case Study?

Let's see how you can implement this system for your business and create your own success story.