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Industry Leader Case Study

Hexagon

A global digital‑reality powerhouse whose sensor‑to‑software stack underpins metrology, mapping and asset‑lifecycle workflows for industry, infrastructure and the public sector.

Between 2010 and 2024 Hexagon executed a bold roll‑up-and‑integrate strategy—170 acquisitions folded into a single "Smart Digital Reality" platform—and more than tripled revenue from US $2B to US $5.8B. Yet early on, dozens of brands, tools and request queues left sales, marketing and delivery teams scattered and slow. The challenge: turn a collection of best‑of‑breed parts into one enterprise‑class growth engine.

Key Result

US $2B → US $5.8B annual revenue (2010–2024) | 170 acquisitions consolidated

Before

74 separate request systems, two‑week approval cycles and siloed CRMs slowed every campaign. Newly acquired brands ran on their own tech stacks, blocking cross‑sell and muddying the value narrative.

After

74 → 1: a single Adobe Workfront hub slashed approval time to ~1.5 hours and freed 16 hrs/week of legal effort. Launch of the Xalt technology backbone and HxDR digital‑reality PaaS unified data, apps and go‑to‑market across all divisions. Flagship HxGN LIVE event scaled to 3,500+ attendees a year, fuelling inbound enterprise demand.

Pillar 1: RevOps & Messaging

Integrated 170 acquisitions into six global divisions, then rolled out Xalt to make every product data‑compatible.

Integrated 170 acquisitions into six global divisions, then rolled out Xalt to make every product data‑compatible.

1Repositioned from 'measurement technologies' to Digital‑Reality Solutions that drive ROI for heavy‑industry execs
2Standard brand architecture and narrative playbooks let all units sell a single story
3Workfront governance cut approval lead‑time ~90%, adding marketing capacity without head‑count
4Integrated 170 acquisitions into six global divisions with unified go-to-market

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