A global digital‑reality powerhouse whose sensor‑to‑software stack underpins metrology, mapping and asset‑lifecycle workflows for industry, infrastructure and the public sector.
Between 2010 and 2024 Hexagon executed a bold roll‑up-and‑integrate strategy—170 acquisitions folded into a single "Smart Digital Reality" platform—and more than tripled revenue from US $2B to US $5.8B. Yet early on, dozens of brands, tools and request queues left sales, marketing and delivery teams scattered and slow. The challenge: turn a collection of best‑of‑breed parts into one enterprise‑class growth engine.
US $2B → US $5.8B annual revenue (2010–2024) | 170 acquisitions consolidated
74 separate request systems, two‑week approval cycles and siloed CRMs slowed every campaign. Newly acquired brands ran on their own tech stacks, blocking cross‑sell and muddying the value narrative.
74 → 1: a single Adobe Workfront hub slashed approval time to ~1.5 hours and freed 16 hrs/week of legal effort. Launch of the Xalt technology backbone and HxDR digital‑reality PaaS unified data, apps and go‑to‑market across all divisions. Flagship HxGN LIVE event scaled to 3,500+ attendees a year, fuelling inbound enterprise demand.
Integrated 170 acquisitions into six global divisions, then rolled out Xalt to make every product data‑compatible.
Integrated 170 acquisitions into six global divisions, then rolled out Xalt to make every product data‑compatible.
Central web hub and unified content calendar replaced dozens of microsites, boosting SEO and campaign reach.
Central web hub and unified content calendar replaced dozens of microsites, boosting SEO and campaign reach.
Cloud‑delivered HxDR demos let reps visualise customer facilities in minutes, shortening technical proof cycles.
Cloud‑delivered HxDR demos let reps visualise customer facilities in minutes, shortening technical proof cycles.
Let's see how you can implement this system for your business and create your own success story.