We supported this company in achieving their results.
A surveying hardware company serving geospatial professionals and construction companies with precision measurement equipment and solutions. The company had a solid product portfolio but struggled with an outdated online presence and manual sales processes. Their website lacked landing pages per solution and buyer avatar, causing limited inbound traffic—only product-based pages existed. There was no outbound sales automation system; all outreach was manual and inconsistent. The site suffered from high bounce rates, failing to engage and convert visitors. Working in collaboration with other agencies handling web development and design, we focused on strategic copywriting, SEO optimization, and building the technology infrastructure needed to transform their sales operations. The challenge was to create a cohesive system that would streamline their entire go-to-market process while working alongside multiple partners.
Full digital transformation for sales team (ongoing)
The company relied on an outdated website that failed to effectively communicate their value proposition. The site had no landing pages per solution or buyer avatar, causing limited inbound traffic—only product-based pages existed. High bounce rates indicated visitors weren't finding what they needed. There was no outbound sales automation system; all outreach was manual and inconsistent, making it impossible to scale lead generation. The website lacked proper SEO, making it difficult for potential customers to find them online. Without a modern tech stack, the sales team struggled to track leads, manage relationships, and scale their operations efficiently.
We collaborated with other agencies to transform their digital presence. Our strategic copywriting reframed their technical products into clear value propositions that resonated with their target market. SEO optimization improved their online visibility and organic lead generation. Most importantly, we built out their tech stack infrastructure, creating systems that automate lead tracking, customer relationship management, and sales workflows. The result is a streamlined go-to-market process that enables the sales team to focus on closing deals rather than managing manual processes. This digital transformation is ongoing, with systems continuously being refined to maximize efficiency and revenue growth.
Developed strategic messaging and positioning that transformed technical product descriptions into compelling value propositions, and built the foundational tech stack for sales operations.
Developed strategic messaging and positioning that transformed technical product descriptions into compelling value propositions, and built the foundational tech stack for sales operations.
We did the copywriting and content development for search engine optimization and conversion rate optimization, and we built landing pages & content and a marketing tech stack with new CRM for deal pipeline for effective sales strategy.
We did the copywriting and content development for search engine optimization and conversion rate optimization, and we built landing pages & content and a marketing tech stack with new CRM for deal pipeline for effective sales strategy.
Built sales technology infrastructure and automation systems that streamline the entire go-to-market process.
Built sales technology infrastructure and automation systems that streamline the entire go-to-market process.
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