Geospatial Solutions Firm

We supported this company in achieving their results.

Project overview

Summary

A geospatial solutions firm with strong field capability but a weak commercial layer. The site did not support evaluation or purchase, there was no webshop, industry and solution landers for outbound were missing, and sales, service, and pipeline ran without a shared HubSpot stack.

Key outcome

Website, webshop, and outbound landers, with HubSpot E2E ops for lead gen, pipeline, deals, and service

Before

The challenge

Thin site presence, no webshop or outbound landers, fragmented CRM and ops

The company relied on an outdated online presence and disconnected tools. There was little site or webshop depth for buyers, and few industry or solution landers for outbound to use. Lead gen, deals, phone activity, and service support were not running through one CRM, so pipeline visibility and handoffs stayed inconsistent.

After

The new reality

Website, webshop, and industry/solution landers, plus HubSpot for lead gen, pipeline, deals, and service

We built the commercial layer around the existing product: website, webshop, and industry and solution landing pages for the outbound motion, plus HubSpot as the tech stack for end-to-end business operations. Lead generation, pipeline and deals, phone usage, CRM syncs, and service support now run in one system, with sales continuing to expand on the same HubSpot foundation.

WHAT WE DID

Website, webshop & landers

Site, webshop, and industry/solution pages that support evaluation and outbound.

1Commercial website and webshop for geospatial buyers and sales teams

2Industry and solution landing pages built for the outbound sales motion

3Inbound paths that connect into HubSpot lead capture and routing

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