Locatix Case Study

Intelligence Services Company

We supported this company in achieving their results.

Project overview

Summary

Altitude Intelligence is an intelligence services company providing advanced analytics and visualization solutions for B2B and B2G enterprise clients. Much of their work is classified and cannot be publicly shared, which created unique challenges for marketing and business development. The company needed a professional online presence that could communicate their capabilities without revealing sensitive information, and they required a systematic approach to generate qualified meetings with potential clients and partners.

Key outcome

2-3 qualified meetings per week with potential clients and partners through outbound campaigns

Before

The challenge

Limited online presence, no systematic outbound

The company had limited online presence and no systematic outbound process. Their complex intelligence solutions were difficult to communicate publicly due to classification constraints. Lead generation was inconsistent, relying primarily on referrals and existing relationships. Without a clear go-to-market system, they struggled to scale their business development efforts and reach new potential clients and partners.

After

The new reality

Professional website, 2-3 qualified meetings per week through outbound

We developed a professional website with strategic visualizations that showcased capabilities without revealing classified details. The new site effectively communicated their value proposition despite maintaining necessary discretion on corporate client projects. We implemented a systematic outbound campaign targeting potential clients and partners, resulting in consistent meeting generation. The company now averages 2-3 qualified meetings per week, creating a steady pipeline of opportunities with qualified prospects. They were also featured on Cytora's Risk Flow Center blog and in InsurTech Finance News (FF News) for the Cytora–Altitude Intelligence partnership.

Creative

What we did

GTM & Positioning

Strategic positioning that communicates capabilities while respecting classification constraints, with messaging frameworks for B2B and B2G enterprise.

1GTM strategy through ICP validation for B2B and B2G enterprise

2Messaging that highlights expertise and outcomes without revealing classified work

3Value proposition frameworks for B2B and B2G enterprise buyers

4Public-facing messaging guidelines that protect sensitive information

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