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Locatix Case Study

Intelligence Services Company

We supported this company in achieving their results.

Project Overview

An intelligence services company providing advanced analytics and visualization solutions for government and enterprise clients. Much of their work is classified and cannot be publicly shared, which created unique challenges for marketing and business development. The company needed a professional online presence that could communicate their capabilities without revealing sensitive information, and they required a systematic approach to generate qualified meetings with potential clients and partners.

Key Outcome

2-3 meetings per week with potential clients and partners through outbound campaigns

Before

The company had limited online presence and no systematic outbound process. Their complex intelligence solutions were difficult to communicate publicly due to classification constraints. Lead generation was inconsistent, relying primarily on referrals and existing relationships. Without a clear go-to-market system, they struggled to scale their business development efforts and reach new potential clients and partners.

After

We developed a professional website with strategic visualizations that showcased capabilities without revealing classified details. The new site effectively communicated their value proposition despite maintaining necessary discretion. We implemented a systematic outbound campaign targeting potential clients and partners, resulting in consistent meeting generation. The company now averages 2-3 qualified meetings per week, creating a steady pipeline of opportunities with qualified prospects.

What We Did

Pillar 1: RevOps & Messaging

Developed strategic positioning that communicates capabilities while respecting classification constraints, and built messaging frameworks for sensitive markets.

Developed strategic positioning that communicates capabilities while respecting classification constraints, and built messaging frameworks for sensitive markets.

1Created strategic messaging that highlights capabilities without revealing classified details
2Developed value proposition frameworks for government and enterprise markets
3Built positioning that emphasizes expertise and outcomes rather than specific classified work
4Established messaging guidelines for public-facing communications

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