LinkedIn tracking pixel
Back to Case Studies
Client Success Story

GIS Software

A GIS software company with too many small leads and no focus on enterprise opportunities.

We supported this company in achieving their results.

This is the story of a geospatial software company that had everything going for them—except the right strategy. They served government agencies, utilities, and enterprise clients with a powerful platform that provided spatial intelligence and mapping solutions. But they were stuck in a cycle of small deals and scattered efforts. Drowning in leads, small deal sizes.

Key Result

€500K+ in government contracts won in under 12 months

Before

The company was drowning in leads, but they were all the wrong kind. Small $5K-15K deals that took just as much effort as enterprise opportunities but delivered tiny margins. Their complex geospatial solutions got lost in technical jargon and feature lists. They were explaining tools instead of selling solutions, and growth depended entirely on referrals, trade shows, and chasing whatever came their way.

After

We helped them pivot to a laser-focused enterprise strategy targeting government and spatial planning markets. Suddenly, their narrative made buyers "get it" in seconds. Sales and marketing assets scaled without reinventing pitches. The outbound prospecting system qualified and engaged the right accounts. Sales enablement pre-conditioned prospects to buy faster. The result? Deal sizes that actually guaranteed profits.

Pillar 1: RevOps & Messaging

Reframed positioning from technical features to business intelligence, built comprehensive GTM strategy, and optimized service diversification.

Reframed positioning from technical features to business intelligence, built comprehensive GTM strategy, and optimized service diversification.

1Shifted messaging from 'GIS mapping software' to 'enterprise spatial intelligence system'
2Mapped three core segments with tailored narratives and use cases
3Created service diversification strategy (DFY, DWY, DIY) to increase deal sizes
4Built network of partnerships and hiring resources for geospatial market

Ready to See Your Case Study?

Let's see how you can implement this system for your business and create your own success story.