Project overview
Summary
Key outcome
15+ new organizations onboarded in 12 months, primarily through RFPs
Before
The challenge
$5K-15K deals, time-wasting prospects
The company was drowning in leads, but they were all the wrong kind. Small $5K-15K deals that took just as much effort as enterprise opportunities but delivered tiny margins. Their complex geospatial solutions got lost in technical jargon and feature lists. They were explaining tools instead of selling solutions, and growth depended entirely on referrals, trade shows, and chasing whatever came their way.
After
The new reality
Enterprise + RFPs, qualified pipeline
We helped them pivot to a laser-focused enterprise strategy targeting government and spatial planning markets. Suddenly, their narrative made buyers "get it" in seconds. Sales and marketing assets scaled without reinventing pitches. The outbound prospecting system qualified and engaged the right accounts. Sales enablement pre-conditioned prospects to buy faster. The result? Deal sizes that actually guaranteed profits.
WHAT WE DID
GTM & Positioning
Reframed positioning from technical features to business intelligence, built comprehensive GTM strategy, and optimized service diversification.
ABM & Pipeline
Created compelling content, optimized SEO, and built targeted outbound system for enterprise prospects.
Brand & Authority
Proof and authority so enterprise buyers see them as the clear choice for spatial intelligence.
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