Brand guidelines
Locatix brand assets
Logos, colors, and type for partners and marketing - split by light and dark mode.
Light mode
Sand wordmark and dark mark on sand / light surfaces.
Dark mode
Primary (light) wordmark and light mark on black / dark UI.
Social
Default share image.
Default OG imageSVG
Open Graph image for social sharing (1200×630).
Color palette
Warm sand on light. Black surfaces with sand accent on dark. Click a swatch to copy the hex.
Light mode
Dark mode
Light mode is sand-first
Page backgrounds use Sand 100. Muted sections use Sand 150. Borders use Sand border tokens - not cool gray.
Dark mode stays black
Dark UI uses black / zinc surfaces. Accent with Sand on dark (#d4b894). Use the light (primary) logo, never the sand wordmark on black.
Brown is the accent
Sand accent deep for eyebrows and labels on light. Do not introduce purple, indigo, or blue as the primary marketing accent.
Typography
Font families on locatix.io.
Lexend
The quick brown fox jumps over the lazy dog.
- Usage
- Headings, body copy, navigation, and buttons across locatix.io
- Weight
- 300, 400, 500, 600, 700, 800
Inter
0123456789 · Pipeline systems & GTM
- Usage
- UI fallback and dense interface text
- Weight
- 400, 500
Usage guidelines
Clear space
Keep at least the height of the “L” in Locatix as clear space on all sides of the logo.
Minimum size
Digital: 24px height for the mark; 80px width for the full wordmark. Print: 10mm height minimum.
Light vs dark
On sand or light UI, use the sand wordmark and dark mark. On black or dark UI, use the primary (light) wordmark and light mark.
Do not
Do not stretch, rotate, recolor the logo, or place the sand wordmark on black (or the light wordmark on sand).
Brand voice
Tone
Direct · Technical · Confident · Practical
Audience
Geospatial, GIS, and location-intelligence companies selling into government, utilities, and enterprise.
Avoid
- Hype without substance
- Generic agency speak
- Overly casual language
Need custom assets?
For vector wordmarks, co-branded lockups, or print-ready files, contact the team.
info@locatix.io