Selling your technologyto government agencies is hard.
Not because your product isn't ready. But because your go-to-market motion isn't built for enterprise buying. As geospatial and enterprise SaaS companies move upmarket, growth often stalls. Inbound slows. Deals stall. CPA rises. Locatix installs the GTM systems that create enterprise pipeline beyond inbound RFPs and founder-led sales.
Revenue growth has flatlined
Despite market opportunity, your pipeline stalls and growth plateaus. Competitive pressure from new entrants intensifies while your go-to-market systems struggle to scale. Heavy reliance on inbound creates feast-or-famine cycles—you're either drowning in leads or staring at an empty pipeline. The result? Growth caps out while the market keeps expanding around you.
Fragmented focus prevents scale
You're working multiple ICPs, unclear value props, or several solutions. Each has some motion, but none get the focused outbound attention required to scale. Resources spread thin mean no single motion builds the momentum, proof, or stakeholder alignment needed for enterprise deals.
Your go-to-market motion is not built for enterprise
Enterprise buying is slow, political, and risk-averse. Decisions require alignment across teams, budgets, and timelines. Motions built for fast decisions and single buyers break once procurement or leadership gets involved.
Targeting focuses on company size, not business pressure
Large companies do not buy by default. Enterprise moves when issues threaten revenue, increase risk, drive cost, or create compliance exposure. Without anchoring on those pressures, conversations stay exploratory and non-urgent.
Your company cannot be defended internally
When buyers try to move conversations forward, they need proof. Misaligned case studies & vague positioning make it hard to justify you internally without personal risk.
Deals do not expand beyond the first contact
There is no built-in way to involve additional stakeholders. Progress depends on one person carrying the deal internally, becoming a bottleneck when broader alignment is required. Without a structured approach to identify and engage decision-makers across buying committees, deals stall when the single point of contact loses momentum or authority.
There is no low-risk way to move forward
After initial interest, the next step feels risky. Without a defensible, low-commitment path forward, buyers delay rather than sponsor and deals stall by default.
Why Choose Locatix?
We're not a general marketing agency. Locatix is a business development partner built specifically for geospatial, GIS, SaaS, and location intelligence companies. We work across positioning, go-to-market, content, and outbound systems to help founders and teams move from early traction to repeatable enterprise growth. From founder-led lead generation to structured enterprise outreach, we focus on building the parts most teams don't have the time or internal systems to do properly.
Industry Native
No need to overexplain your technology. We are geospatial specialists that understand the ecosystem, from data providers to platform integrators and RFPs.
Turnkey Operations
We handle the business development cycle from strategy to execution, eliminating the need to build an internal SDR team & constantly align content.
Full Ownership
We are not like an external vendor you need to micromanage. We embed ourselves as an extension of your team, requiring minimal oversight.
Is your GTM System enterprise-ready?
Many geospatial and SaaS companies struggle to scale beyond founder-led sales and inbound RFPs. We help you build GTM (go-to-market) systems that create predictable enterprise pipeline through proper positioning, outbound infrastructure, and multi-threaded account coverage.
Justin Griffioen
Founder, Locatix
Build first, then operate
We establish your commercial infrastructure before scaling operations, ensuring sustainable enterprise growth.
GTM Foundations
GTM & Positioning
We translate technical capability into a clear enterprise business-value narrative
Pipeline Foundations
Website and content built for GTM clarity, ICP-driven messaging, and enterprise sales cycles
Outbound Infrastructure
We install the systems required to run & track enterprise ABM
Real Action
We run initial cold email campaigns to validate ICPs
GTM Strategy
Validation of the beachhead segment & scale plan
Run Account-Based Marketing
We execute multi-threaded account-based marketing across named enterprise accounts, engaging multiple stakeholders per account to generate qualified meetings and build predictable pipeline. Includes account targeting, multi-channel outreach execution, and ABM data tracking (tech stack, current providers, performance metrics).
Multi-threaded ABM execution
Outreach sequences with persona-specific messaging and engagement-based follow-ups across email, LinkedIn, and direct channels to engage multiple stakeholders within named enterprise accounts
Strategic Prospecting
Continuous ICP refinement through data-driven insights, account prioritization, intelligent enrichment, and ABM data tracking (tech stack, current providers, performance metrics) to inform targeting and strategic expansion into new high-value segments
Sales Enablement
Monthly content production and sales enablement materials aligned to buying stages and stakeholder needs (i.e. competitor anchoring, ROI calculators, case studies & product demo videos)
Find out if there's a fit
Schedule a discovery call to discuss your business development gaps & see if there's a fit with our offerings.
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Frequently Asked Questions
Everything you need to know about our services and approach.
Ready to build enterprise pipeline?
Let's discuss how we can help you validate your GTM approach and build the systems that create predictable enterprise revenue.
