Selling your technologyto government agencies is hard.
As geospatial and enterprise SaaS companies move upmarket, pipeline often stalls. Not because of product maturity, marketing volume, or trade shows. But because the outbound strategy and offer aren't built for enterprise buying contexts. Locatix installs the GTM systems that create enterprise pipeline beyond inbound RFPs and founder-led sales.
Why Pipeline Flatlines
You relied on inbound and smaller deals to grow. But that market has plateaued. So you move upmarketâoften while still working multiple ICPs or solutions. Your pipeline doesn't disappear, but it stalls. Why? Because without a clear primary motion, nothing reaches the critical mass needed for enterprise pipeline.
Fragmented focus prevents scale
You're working multiple ICPs, unclear value props, or several solutions. Each has some motion, but none get the focused outbound attention required to scale. Resources spread thin mean no single motion builds the momentum, proof, or stakeholder alignment needed for enterprise deals.
Your go-to-market motion is not built for enterprise
Enterprise buying is slow, political, and risk-averse. Decisions require alignment across teams, budgets, and timelines. Motions built for fast decisions and single buyers break once procurement or leadership gets involved.
Targeting focuses on company size, not business pressure
Large companies do not buy by default. Enterprise moves when issues threaten revenue, increase risk, drive cost, or create compliance exposure. Without anchoring on those pressures, conversations stay exploratory and non-urgent.
Your company cannot be defended internally
When buyers try to move conversations forward, they need proof. Misaligned case studies & vague positioning make it hard to justify you internally without personal risk.
Deals do not expand beyond the first contact
There is no built-in way to involve additional stakeholders. Progress depends on one person carrying the deal internally, becoming a bottleneck when broader alignment is required.
There is no low-risk way to move forward
After initial interest, the next step feels risky. Without a defensible, low-commitment path forward, buyers delay rather than sponsor and deals stall by default.
Why Choose Locatix?
We're not just another marketing agency. We're your strategic GTM consulting and business development partner - a specialized agency and consultant for geospatial, GIS, enterprise SaaS, and location intelligence companies. We validate your GTM approach, build enterprise positioning and sales assets, execute account-based marketing, and scale what works.
Industry Native
No need to overexplain your technology. We are geospatial specialists that understand the ecosystem, from data providers to platform integrators and RFPs.
Turnkey Operations
We handle the business development cycle from strategy to execution, eliminating the need to build an internal SDR team & constantly align content.
Full Ownership
We are not like an external vendor you need to micromanage. We embed ourselves as an extension of your team, requiring minimal oversight.
Is your GTM system enterprise-ready?
Geospatial and enterprise SaaS companies hit a ceiling when small-business focused sales motions meet enterprise buying contexts. We help you find the right positioning for enterprise buyers and build the systems that create enterprise pipeline beyond inbound RFPs and founder-led sales.
Justin Griffioen
Founder, Locatix
Build first, then operate
We establish your commercial infrastructure before scaling operations, ensuring sustainable enterprise growth.
Enterprise GTM Foundations
GTM & Positioning
We translate technical capability into a clear enterprise business-value narrative
Pipeline Foundations
We prepare your digital presence for active enterprise sales
Outbound Infrastructure
We install the systems required to run & track enterprise ABM
Real Action
We run initial cold email campaigns to validate ICPs
GTM Strategy
Validation of the beachhead segment & scale plan
Run Account-Based Marketing
We execute multi-threaded account-based marketing across named enterprise accounts, engaging multiple stakeholders per account to generate qualified meetings and build predictable pipeline. Includes account targeting, multi-channel outreach execution, and ABM data tracking (tech stack, current providers, performance metrics).
Multi-threaded ABM execution
Outreach sequences with persona-specific messaging and engagement-based follow-ups across email, LinkedIn, and direct channels to engage multiple stakeholders within named enterprise accounts
Strategic Prospecting
Continuous ICP refinement through data-driven insights, account prioritization, intelligent enrichment, and ABM data tracking (tech stack, current providers, performance metrics) to inform targeting and strategic expansion into new high-value segments
Sales Enablement
Monthly content production and sales enablement materials aligned to buying stages and stakeholder needs (i.e. competitor anchoring, ROI calculators, case studies & product demo videos)
Find out if there's a fit
Schedule a discovery call to discuss your business development gaps & see if there's a fit with our offerings.
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Frequently Asked Questions
Everything you need to know about our services and approach.
Ready to build enterprise pipeline?
Let's discuss how we can help you validate your GTM approach and build the systems that create predictable enterprise revenue.
