News & Updates

News

Announcements, updates, and insights from Locatix.

Latest

PerspectivesOctober 18, 2026

Growing a company = figuring out distribution.

Most marketing tactics do not compound in enterprise markets. Distribution comes from execution, combinations around named accounts, and operating a real pipeline function, not another channel playbook.

Read

PerspectivesOctober 1, 2026

Is your business model really the problem?

Before you become SaaS, add AI, or enter five more industries, check whether you have actually exhausted the model you already have.

Read

CompanySeptember 23, 2026

Recap Geomob London

Locatix joined the geospatial community at Geomob London, where founder Justin Griffioen shared lessons from building enterprise pipeline in complex technical markets. The event also brought Locatix back to the industry where the company first developed its commercial approach.

Read

Earlier

PerspectivesSeptember 18, 2026

Getting your outreach to land

A sales manager at a ~$600M company had two SDRs working midmarket. Almost nothing landed. The motion was built for enterprise.

Read

PipelineSeptember 16, 2026

GTM Engineering: the end of the SDR/BDR role?

For the past few months, you may have been seeing the term GTM Engineering everywhere. Most definitions put it somewhere between sales, RevOps and engineering: using data, automation, APIs, AI and tools like Clay or HubSpot to make go-to-market more efficient. That is a reasonable definition, but it focuses too much on the implementation.

Read

PerspectivesAugust 12, 2026

Beyond founder-led sales

Founder-led sales gets early traction. Hiring SDRs is not the next step. The next step is turning founder knowledge into a system.

Read

PipelineJuly 19, 2026

Inside Locatix OS

We published a buyer-facing walkthrough of Locatix OS, the operating layer we use with technical B2B and B2G clients to run enterprise pipeline.

Read

Pipeline · CompanyMay 26, 2026

Locatix + EmailBison: enterprise-grade outbound

Locatix scales outbound on EmailBison infrastructure: deliverability, GDPR-conscious operations, and the transparency clients need as outreach matures.

Read

PipelineMay 7, 2026

70+ B2G webinar attendees for GeoApps

Locatix helped GeoApps generate 100+ B2G webinar registrations from targeted outbound and account engagement, resulting in 70+ live attendees from government and technical buyer segments.

Read

AuthorityApril 13, 2026

New web-ecosystem for MapGear launched

Most geospatial websites fail to communicate their value. Locatix upgraded five platforms to improve clarity, usability, and conversion across Mapgear, GeoApps, Duurzaamheidskaart, PraatMee, and TouchTable.

Read

AuthorityFebruary 1, 2026

Altitude Intelligence: website & outbound system live

The new altitudeintelligence.ca site is live, with outbound running alongside it to drive enterprise pipeline.

Read

CompanyFebruary 1, 2025

Founding note

Why I started Locatix, what we're building, and what comes next.

Read