Technical capability is not expressed as commercial value
Websites and messaging explain features, services or technology, but not the business outcomes, risks and use cases that matter to enterprise stakeholders.
Authority
Build the proof and market-presence system that improves shortlisting and supports enterprise deals.
Locatix helps technical firms get shortlisted, strengthen internal buyer confidence, and support complex buying committees and RFx evaluations. Websites, cases, and expert media are the mechanism—not the offer.
A typical Authority Build delivers a complete enterprise proof system within 90 days.
Trusted by enterprise software, infrastructure & technical B2B and B2G firms
Companies that trust Locatix for pipeline and/or authority work.
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The authority problem
Enterprise buyers cannot choose what they cannot understand, trust or justify internally
Technical companies often have credible expertise and strong delivery capabilities. The problem is that this value has not been converted into the proof, positioning and market presence buyers use during evaluation.
The website does not support serious evaluation
Buyers cannot quickly understand the relevant solution, compare options, find evidence or access pages they can circulate internally.
Proof is weak, scattered or difficult to forward
Customer results, delivery experience, technical expertise and market knowledge remain inside the company rather than being packaged into cases, buyer materials and RFP-ready evidence.
Expertise remains invisible in the market
Leadership, specialists, partners and customers possess useful knowledge, but there is no recurring system for capturing and distributing it.
Active opportunities lack supporting materials
Sales teams enter important conversations without the tailored pages, cases, presentations and proof required to build confidence across the buying committee.
Ideal fit
Who it's for
Good fit
- Enterprise, geospatial, and technical B2B/B2G markets
- Enterprise buyers who compare vendors, involve multiple stakeholders, and require proof before engaging
- Active pipeline or RFP and buyer-evaluation cycles where proof and materials lag deal size
- Repositioning, market expansion, or evaluator-ready proof gaps before a major push
- A commercial need to improve shortlisting, deal confidence, partnerships, or market access
Not a fit if
- You only need vanity content, social posting, or a design refresh
- You sell primarily through a low-ticket or transactional SMB motion
- Your underlying offer, product-market fit, or commercial strategy is unresolved
- There is no credible expertise, customer evidence, or market perspective to build from
- You want attention without a clear commercial or buyer objective
Build
Phase I · Authority Build
Within 90 days, you have a complete enterprise proof system: clear market positioning, buyer-specific solution pages, forwardable case evidence, sales and buyer-evaluation materials (including RFP-ready proof), an expert-led authority campaign, and distribution infrastructure to put it in front of target accounts.
Minimum outputs in a typical Build
- Core positioning system
- Rebuilt or substantially upgraded website
- Buyer- or solution-specific pages
- Forwardable proof assets and case studies
- Sales and buyer-evaluation library (RFP-ready evidence)
- Expert webinar, interview series, or market campaign
- Ninety-day distribution and activation plan
Build creates and validates the proof system. Authority Operations maintains and expands it around live opportunities.
Operations
Phase II · Authority Operations
An embedded authority function supporting active pipeline, target accounts, RFx pursuits, and market visibility through continuous proof creation, expert media, website development, and distribution—not a generic content retainer.
Connected to revenue—not “monthly content”
- Active deal support (materials champions can forward)
- Target-account proof and visibility (supports Pipeline; does not replace outbound)
- Proof creation and case evidence
- Executive and expert visibility
- Webinar-led demand and market campaigns
- RFx and partnership support
- Website and conversion improvements on priority pages
The mandate is maintaining the evidence and visibility layer around opportunities your team is already pursuing—not unlimited production without commercial purpose.
Case Studies
Authority outcomes with measurable proof
Where we can share them, we cite registrations, attendance, accounts reached, assets shipped, and sales usage—not only the content motion. GeoApps B2G webinar work: 100+ registrations, ~70 live attendees, and government/infrastructure participation handed to sales as qualified interest.
GeoApps
B2G webinar campaign
Situation
Government and infrastructure buyers would not commit calendar time without a credible live moment built for B2G evaluation. A generic product webinar would not pull new registrations from net-new public-sector accounts; attendance skewed toward existing client work and relationships already in flight.
After
B2G webinar positioned, promoted, and produced for government and infrastructure evaluators. 100+ accounts registered across Benelux public sector and infrastructure, ~75% live attendance, and SQLs handed to sales from the same programme.
MapGear
Multi brand website
Situation
MapGear’s portfolio (GeoApps, MapServices, TouchTable, MapTalk, and partner brands) lived on separate sites with mismatched positioning. Enterprise and government evaluators compared offers in RFx cycles but landed on brochure pages, not proof they could forward internally or use in a shortlist. RFx evaluation therefore only showed a small part of the value proposition.
After
One web system across the ecosystem: shared structure, SEO, AEO, and conversion patterns, with GeoApps shifted from product overview to RFP-ready proof and evaluator paths. Each brand now reads as part of the same regional stack, giving sales consistent narratives and pages buyers use when comparing vendors and building internal cases. GeoApps ranks highly in answer-engine results and priority search terms such as GIS viewer.
Altitude Intelligence
Website & enterprise GTM
Situation
Defense-grade capability, but classified work could not carry the commercial site. Enterprise proof was thin, outbound was not systematic, and pipeline still ran on referrals.
After
Commercial site with strategic visualizations, plus outbound on named accounts. Qualified conversations at Windward, Vortexa, Cytora, and similar data platform buyers.
Enterprise insurtech platform
Insurance & enterprise account development
Situation
A strong underwriting and compliance product, but enterprise pipeline was fragile: trade-show leads went cold, outreach was manual, and there was no clear ABM system for global insurers, brokers, and P&C buyers at $200K+ ACV.
After
ABM strategy, ICP segmentation, and account penetration into enterprise insurance: buying conversations and active pipeline with named carriers and brokers including AON and Lloyd's.
Expert authority · GeoApps
Situation
GeoApps needed recurring expert-led moments that government and infrastructure buyers could evaluate against, not one-off release notes or static product pages. Marketing could create awareness, but conversion needed live sessions, distribution, and follow-up assets sales could reuse in active B2G deals.
After
We built a recurring expert authority motion: release events, partner and client sessions, expert-led webinars, recordings, clips, and resource pages that sales and marketing deploy in pre-RFx qualification and active deal follow-up.