Project overview
Summary
Key outcome
100+ targeted B2G leads and 70 engaged government GIS stakeholders (NL/BE), converted into initial sales conversations.
Before
The challenge
Slow B2G cycles, hard-to-reach buyers across police and government tiers
Government and police GIS buyers in the Netherlands and Belgium rarely move on cold outreach alone. Accounts sit across national infrastructure bodies, law enforcement, and layered provincial and local government, each with different evaluation paths, compliance expectations, and stakeholders who need a credible reason to engage. Generic volume plays underperform here; the motion has to be targeted, respectful of process, and sharp on why the conversation matters now.
After
The new reality
100+ qualified B2G leads, 70 engaged stakeholders, initial sales conversations and early pipeline
We ran a targeted B2G motion into Dutch and Belgian public-sector GIS: police, national, provincial, and local government, including priority national infrastructure accounts. The program produced 100+ qualified B2G leads and 70 engaged stakeholders from these organizations, with participation from priority accounts and a path into initial sales conversations and early-stage pipeline, outcomes that are difficult to manufacture in traditionally slow B2G markets without disciplined targeting and follow-through.
WHAT WE DID
GTM & Positioning
Segment-specific GTM for Dutch and Belgian public-sector GIS: who to engage first, what proof resonates, and how to frame value for police versus infrastructure versus municipal buyers.
ABM & Pipeline
Account-based outreach and nurture designed for long-cycle B2G: multi-threaded engagement, stakeholder coverage, and handoffs into qualified conversations.
Brand & Authority
Credibility signals that help public-sector buyers justify taking a meeting: relevant use cases, careful language, and proof that the team understands government GIS workflows.
Ready to get started?
We'll help you implement these strategies for your business.