The team disagrees on what needs to be fixed
Leadership, sales and marketing may each diagnose the problem differently, creating fragmented priorities and competing projects.
Diagnostic
Find out the bottlenecks in your pipeline & scaffold the solution.
A 4 week done-with-you diagnostic across pipeline, authority, systems, and operations. You leave with ICP priorities, buying-committee analysis, messaging gaps, channel strategy, RFP potential, operating model, and a scoped Build recommendation.
Trusted by enterprise software, infrastructure & technical B2B and B2G firms
Companies that trust Locatix for pipeline and/or authority work.
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The diagnosis problem
The visible symptom is rarely the real commercial constraint
A weak quarter may look like a lead-generation problem. A stalled deal may look like a sales problem. Low conversion may appear to require a new website. In technical markets, the real constraint can sit anywhere across targeting, positioning, proof, activation, stakeholder engagement or internal execution.
Solutions are purchased before the bottleneck is understood
Companies hire SDRs, commission a website, produce content or adopt new tools without first establishing which constraint is preventing enterprise growth.
Pipeline and authority gaps overlap
Weak targeting can make messaging appear ineffective. Weak proof can make outbound appear ineffective. Poor follow-up can make demand appear weak.
Execution lacks a prioritized operating plan
The company has ideas and activity, but no clear sequence of what to fix, who should own it and what should happen during the next 90 days.
Ideal fit
Who it's for
Established technical firms with a proven enterprise offer, material ACV, and executive commitment, but insufficient clarity on which commercial constraint to solve first.
Good fit
- $50K+ ACV enterprise or public-sector motion
- Proven offer and product-market fit; growth blocked by commercial clarity, not fundamentals
- Executive sponsor committed to act on the plan
- Commercial leadership available for interviews or workshops
- Need evidence before committing to Build or Operations
Not a fit if
- Looking only for a strategy deck or audit PDF
- Transactional SMB, low-ticket sales, or immature offer
- No accountable executive owner or bandwidth for a 4 week diagnostic
- Already clear on the gap and ready for Build or Ops
- Want software, lists, or contacts without commercial work
Your involvement
What we need from your team
- Access to relevant commercial data, CRM reporting, and existing sales assets
- Interviews or workshops with commercial leadership
- One accountable executive owner
- Participation in the final decision workshop
What we assess
The full commercial system, not one isolated channel
Enterprise growth often breaks between targeting, authority, systems, and execution. We identify where the system is leaking and which constraints should be addressed first.
Pipeline
ICP clarity, named accounts, buying committees, outbound systems, follow-up, qualification, and opportunity progression.
Authority
Positioning, website, proof, case studies, content, sales assets, and the credibility enterprise buyers need to shortlist you.
Systems
CRM, data quality, tracking, automation, handoffs, and the tools connecting marketing activity to sales execution.
Operations
Team capacity, ownership, workflows, reporting, and the points where execution breaks down.
How it works
4 weeks. Diagnose, prioritize, and scaffold what to build next.
Done-with-you inside your commercial reality. You leave with a practical plan and a clear recommendation for Build, Operations, or internal execution.
Step 01
Diagnose
Assess the current commercial system across pipeline, authority, systems, and operations to find what is blocking growth.
Step 02
Prioritize
Rank account, messaging, and channel gaps against revenue impact and readiness for a 90-day Phase I build.
Step 03
Scaffold
Deliver the scaffolded plan: operating model, Phase I scope, and sequenced actions with named owners.
Outcomes
Typical decisions the Diagnostic resolves
- Which market should we prioritize?
- Is the constraint targeting, authority, sales execution, or systems?
- Should we build outbound, ABM, RFP, authority, or a combination?
- What should be owned internally versus by Locatix?
- What should be built over the next 90 days?
Investment
One fixed investment to make the next commercial decision with evidence.
$10K for 4 weeks. Find pipeline bottlenecks and scaffold what to build or run next. $5K credited toward Phase I when you start within 30 days of the diagnostic.
Diagnostic
Diagnose the commercial system, prioritize accounts and channels, and leave with a scoped Phase I recommendation and operating plan.
Included
- Pipeline diagnosis and ICP and account priorities
- Buying-committee analysis and messaging gap review
- Channel strategy, RFx potential, and operating model
- Recommended Phase I scope (Pipeline Build, Authority Build, or both)
- 90-day sequenced plan with named owners
- Recommendation for internal execution, Build, or Operations
Case Studies
Pipeline and Authority in practice
These case studies show Build and Operations execution, not diagnostic engagements. The same commercial discipline applies when the Diagnostic defines what to build first.
GeoApps
B2G webinar campaign
Situation
Government and infrastructure buyers would not commit calendar time without a credible live moment built for B2G evaluation. A generic product webinar would not pull new registrations from net-new public-sector accounts; attendance skewed toward existing client work and relationships already in flight.
After
B2G webinar positioned, promoted, and produced for government and infrastructure evaluators. 100+ accounts registered across Benelux public sector and infrastructure, ~75% live attendance, and SQLs handed to sales from the same programme.
Altitude Intelligence
Website & enterprise GTM
Situation
Defense-grade capability, but classified work could not carry the commercial site. Enterprise proof was thin, outbound was not systematic, and pipeline still ran on referrals.
After
Commercial site with strategic visualizations, plus outbound on named accounts. Qualified conversations at Windward, Vortexa, Cytora, and similar data platform buyers.
MapGear
Multi brand website
Situation
MapGear’s portfolio (GeoApps, MapServices, TouchTable, MapTalk, and partner brands) lived on separate sites with mismatched positioning. Enterprise and government evaluators compared offers in RFx cycles but landed on brochure pages, not proof they could forward internally or use in a shortlist. RFx evaluation therefore only showed a small part of the value proposition.
After
One web system across the ecosystem: shared structure, SEO, AEO, and conversion patterns, with GeoApps shifted from product overview to RFP-ready proof and evaluator paths. Each brand now reads as part of the same regional stack, giving sales consistent narratives and pages buyers use when comparing vendors and building internal cases. GeoApps ranks highly in answer-engine results and priority search terms such as GIS viewer.
Cartography Studio
First outbound motion
Situation
A cartography studio with years in business and real proof from long-standing client work, but pipeline still ran founder- and directors-led with no repeatable outbound. No ICP segmentation, prospect mapping, or cold-email and landing-page stack to reach flagship buyers in consulting, logistics, and social-sector accounts consistently.
After
First outbound motion built end to end: ICP segmentation, market mapping, cold-email infrastructure, landing pages, and ABM strategy with prospect mapping on named accounts. Bookings with firms including Kpler, McKinsey, TomTom, and UNESCO.
Expert authority · GeoApps
Situation
GeoApps needed recurring expert-led moments that government and infrastructure buyers could evaluate against, not one-off release notes or static product pages. Marketing could create awareness, but conversion needed live sessions, distribution, and follow-up assets sales could reuse in active B2G deals.
After
We built a recurring expert authority motion: release events, partner and client sessions, expert-led webinars, recordings, clips, and resource pages that sales and marketing deploy in pre-RFx qualification and active deal follow-up.
What comes next
Execute internally or engage Locatix
After the Diagnostic, your team can execute the roadmap internally or engage Locatix for Build or Operations.
Generate and progress enterprise opportunities
Generate 5–15 qualified strategic introductions per quarter or a 10–20x quarterly pipeline multiple on your quarterly investment for your sales team.
Learn moreBecome the go-to authority for enterprise buyers.
We build the trust & visibility layer enterprise deals need: from web content to distribution.
Learn moreFrequently asked questions
Common questions about the Diagnostic and how it fits with Build and Operations.