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Phase 2 - Marketing Guidance

Marketing Guidance

Your pipeline. Our SDR and guidance.

We add a dedicated offshore SDR under our management plus ongoing strategy support. You run the show; we provide the SDR, playbooks, and recurring guidance so outbound runs consistently without hiring in-house.

* All engagements start with Enterprise Pipeline System (Phase 1).

Marketing Guidance - SDR capacity, playbooks, and strategy support

Trusted by enterprise and geospatial technology teams

Companies we've helped run outbound with dedicated SDR support and clear strategy

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Who it's for

Built for B2B technology teams that want consistent outbound with SDR capacity and strategy, but prefer to own pipeline and customer relationships. You get ~40h/week dedicated execution plus playbooks, recurring calls, and Slack support, without full done-for-you ABM.

  • You need outbound execution but want to keep control of pipeline and strategy
  • Hiring an in-house SDR is slow or costly; you want flexible capacity first
  • Messaging and playbooks are ad hoc; you want ongoing refinement and structured support

After Phase 1

What you get

Dedicated SDR capacity plus strategic guidance so you can run outbound without hiring, with clear playbooks and ongoing support.

Driver 1

SDR & pipeline

Dedicated offshore capacity

~40h/week SDR capacity for lists, sequences, CRM enrichment, cold email, reply routing, and inbox monitoring.

  • List building and account research
  • CRM enrichment and data cleanup
  • Cold email campaign setup and sequence management
  • Inbox monitoring and reply routing
  • Day-to-day execution so outbound happens every week
SDR capacity and pipeline execution
Driver 2

Strategy & enablement

Messaging, playbooks, and ongoing refinement

Fractional strategy support so the SDR has clear direction and you can close what we book.

  • Messaging and targeting guidance
  • Sales enablement and playbooks
  • Access to our team and recurring calls
  • Slack support and content marketing guidance
  • Positioning support and ongoing refinement
Strategy and playbooks
Driver 3

Infrastructure & ops

Hosting, tracking, and visibility

We host your outbound infrastructure and landing pages from Phase 1. Everything tracked so you know what works.

  • Outbound infrastructure hosting
  • Landing page and website upkeep
  • Tracking and reporting visibility
  • Content development consultation across funnel
Infrastructure and operations

Engagement model

How it works

We start with Enterprise Pipeline System (Phase 1): ICP-driven buyer narrative and pipeline infrastructure. Then we add the dedicated SDR and fractional strategy support. You get access to our team, recurring calls, Slack support, and playbooks from day one so the SDR can execute against a clear system. You own the pipeline; we run the execution.

Case Studies

Outbound pipeline outcomes

Case studies showing how SDR-supported programs generate qualified conversations and pipeline.

Get started

Find out if there's a fit

Schedule a discovery call to discuss your business development gaps and see if Marketing Guidance fits your needs.

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Frequently asked questions

Common questions about Marketing Guidance and our SDR + strategy model.