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Resources/Sales Script Conversion
Sales Strategy

Sales Script Conversion Framework

How to convert prospects through effective sales scripts and conversation frameworks for geospatial solutions.

Key Conversion Techniques

Active Listening

Listen for buying signals and objections, then adapt your approach accordingly.

Value-First Approach

Lead with value and insights rather than pushing your product or service.

Personalization

Customize your script based on prospect research and industry-specific pain points.

Social Proof

Use relevant case studies and client examples to build credibility and trust.

3-Step Script Framework

01

Hook & Problem Identification

Grab attention and identify the core problem

Start with a compelling hook that immediately identifies the prospect's pain point and establishes relevance.

Sample Script

Hi [Name], I noticed [Company] is [specific observation about their business/industry]. Many companies like yours are struggling with [specific problem] - is that something you're experiencing?

Pro Tips

  • Use specific, research-based observations
  • Focus on business impact, not technical features
  • Ask permission to continue the conversation
  • Keep it under 30 seconds
02

Value Proposition & Solution

Present your solution and its benefits

Clearly articulate how your solution addresses their specific problem and delivers measurable value.

Sample Script

We help companies like [Company] [specific outcome] by [unique approach]. For example, [Client] achieved [specific result] in [timeframe] using our solution.

Pro Tips

  • Use specific client examples and results
  • Focus on outcomes, not features
  • Quantify results when possible
  • Keep it relevant to their industry
03

Qualification & Next Steps

Qualify interest and propose next steps

Determine if there's genuine interest and propose a clear, low-commitment next step.

Sample Script

Would it be valuable to explore how this could work for [Company]? I'd love to share a quick 15-minute case study and see if there's a fit. When would work best for you?

Pro Tips

  • Ask for permission before proposing next steps
  • Keep the next step low-commitment
  • Provide specific time options
  • End with a clear question

Script Best Practices

Do's

  • • Research prospects before calling
  • • Focus on their problems, not your solution
  • • Use specific examples and case studies
  • • Ask open-ended questions
  • • Practice and refine your scripts

Don'ts

  • • Read scripts verbatim
  • • Focus on product features
  • • Use generic, non-personalized approaches
  • • Rush through the conversation
  • • Ignore buying signals and objections

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