Our 4-Step GeospatialOutbound Process
Our proven methodology for generating qualified leads and meetings for geospatial software companies. From ICP definition to qualified handoffs in 30 days.
The geospatial industry requires a specialized approach to outbound sales. Technical buyers, long sales cycles, and complex value propositions demand a systematic methodology that addresses the unique challenges of selling to GIS professionals and location-analytics decision-makers.
Our 4-step process has been refined over hundreds of campaigns and has consistently delivered results for geospatial software companies across surveying, earth observation, smart cities, and location analytics verticals.
The Complete Process
ICP & List Building
Define and source qualified geospatial prospects
We start by defining your Ideal Customer Profile (ICP) and building targeted prospect lists of decision-makers in the geospatial industry.
What We Do:
- Company size, industry, and technology stack analysis
- Geographic market segmentation and prioritization
- Role-based targeting (GIS managers, CTOs, procurement)
- Technology stack qualification (existing GIS platforms)
- Intent data and trigger event identification
Week 1-2
- • ICP documentation
- • Qualified prospect lists
- • Market research report
Message-Market Fit
Test and refine messaging for GIS buyers
We develop and test messaging that resonates with technical buyers in the geospatial space, focusing on their specific pain points and use cases.
What We Do:
- Value proposition development for different buyer personas
- Industry-specific use case messaging
- Technical benefit translation for business buyers
- A/B testing of subject lines and email copy
- LinkedIn messaging optimization
Week 3-4
- • Messaging frameworks
- • Email templates
- • A/B test results
Multichannel Outreach
Email, LinkedIn, and phone sequences
We execute coordinated outreach campaigns across multiple channels to maximize engagement and response rates from your target prospects.
What We Do:
- Email sequence automation and personalization
- LinkedIn connection requests and follow-ups
- Cold calling scripts and objection handling
- Video prospecting for high-value accounts
- Social media engagement and thought leadership
Week 5-8
- • Campaign setup
- • Sequence automation
- • Performance tracking
Qualification & Reporting
Hand-off qualified leads and track metrics
We qualify prospects, book meetings, and provide detailed reporting on campaign performance and pipeline generation.
What We Do:
- Lead scoring and qualification criteria
- Meeting booking and calendar coordination
- CRM integration and lead handoff process
- Performance analytics and optimization
- Monthly reporting and strategy adjustments
Ongoing
- • Qualified meetings
- • Performance reports
- • Pipeline tracking
Expected Performance Metrics
Response Rate
15-25%
3-5%
Meeting Book Rate
8-12%
2-4%
Show Rate
75%+
60%
Time to Results
30 days
90+ days
Results based on 50+ geospatial software campaigns across surveying, GIS, and location analytics verticals.
Why This Works for Geospatial Companies
Industry-Specific Expertise
We understand the technical language, pain points, and decision-making processes unique to GIS professionals and location-analytics buyers.
Complex B2B Sales Cycles
Our methodology accounts for long sales cycles, multiple stakeholders, and the technical evaluation processes common in geospatial software purchases.
Technical Buyer Education
We know how to communicate complex value propositions to technical buyers while addressing business concerns of procurement and executive stakeholders.
Proven Results
This process has generated thousands of qualified meetings for geospatial companies, from startups to enterprise software vendors.
Related Resources
B2B Outbound Marketing Strategies in 2025
Deep dive into the specific tactics and strategies we use in our outbound campaigns.
Inbound vs Outbound Marketing for B2B SaaS
Understand when to use outbound vs inbound strategies for your geospatial business.
Ready to Implement This Process?
Let's discuss how our 4-step process can be customized for your specific geospatial software solution and target market.