SEO for Geospatial Companies: How to Increase Your Web Traffic

Hey Map Maker, we've got a fun one today: SEO! Search Engine Optimization is the process of setting your website up to be found on Google (and other) searches. This leads to more traffic, more leads, and ultimately more business for your geospatial company.

What is SEO for Geospatial Companies?

Search Engine Optimization is the process of optimizing your website to rank higher in search engine results pages (SERPs). For geospatial companies, this means targeting industry-specific keywords and optimizing your content to attract potential clients looking for mapping solutions, GIS services, or location intelligence.

While SEM (Search Engine Marketing) involves paid advertising, SEO is purely organic. You edit your website's content to improve performance and match search queries, helping you rank higher at "no direct cost" other than the time invested.

Essential SEO Strategies for Geospatial Businesses

1. Technical SEO

Run your site through PageSpeed Insights to get all your insights on improving performance and searchability. This includes everything from meta tags to site speed optimization. For geospatial websites that often include heavy map elements, optimizing performance is particularly crucial.

2. Keyword Research

Research what keywords actually get search volume and analyze their competition levels. Focus on geospatial-specific terms like "GIS consulting," "mapping solutions," or "location intelligence platform." I use SEMRush for this, but there are many tools available.

3. Keyword Tracking

Track the keywords you use on your website to see if you start ranking higher on those search terms. What gets measured gets improved! Again, tools like SEMRush can help you monitor your rankings over time.

4. Link Building

By referring to your website across different authoritative websites, you can improve your rankings. Write guest posts on industry blogs, participate in geospatial forums, or create valuable content that others want to link to. You can also create internal links across different pages within your domain.

Real-World Success in Geospatial SEO

At Locatix, we've implemented these strategies for our own site and for clients in the geospatial industry. Despite not having many backlinks initially, we already rank among the top agencies in the space for many keywords!

For one of our clients, we're currently revamping their main site and implementing SEO tracking and optimization across all their properties. The results speak for themselves: increased organic traffic, more qualified leads, and better visibility in a competitive market.

Ready to Optimize Your Geospatial Website?

SEO might seem challenging at first, but with consistent tracking and improvement, it can deliver exceptional results for your geospatial business. By focusing on technical optimization, keyword research, tracking, and link building, you can improve your visibility and attract more qualified leads.

Want to learn more about SEO or marketing in the geospatial industry? Explore our other blog posts or get in touch with us to discuss how Locatix can help elevate your geospatial marketing strategy.