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Client Success Story

Proptech Company

A proptech company with great product but struggling to scale their sales process.

We supported this company in achieving their results.

This is the story of a proptech company with a brilliant product but a go-to-market engine that needed optimization. They served property management companies with a platform that automated tenant management and property operations. The product was solid, but their website needed improvement and their sales process lacked structure. Outdated website failing to convert visitors, founder overwhelmed with sales, no scalable lead generation system.

Key Result

2 qualified demos booked in first week after website launch

Before

The website was a basic single-page site with limited SEO and a generic marketing approach that didn't clearly communicate their value. Sales was a founder-led process with inconsistent deal flow. Lead generation depended entirely on referrals and trade shows. Small deal sizes were limiting growth potential, and the team was spending too much time reinventing their pitch for each prospect.

After

We rebuilt their entire digital presence from the ground up. The new website with chat integration and targeted pages generated 2 demos in the first week—before any outbound or LinkedIn campaigns even launched. Narrative-led pitches made buyers "get it" instantly. An automated booking system put qualified leads directly on the calendar. Proper lead qualification and nurturing sequences converted prospects efficiently. We also reactivated their lead lists from past trade shows, turning old contacts into new opportunities.

Pillar 1: RevOps & Messaging

Reframed positioning from software features to operational efficiency, built targeted GTM strategy, and optimized service bundling.

Reframed positioning from software features to operational efficiency, built targeted GTM strategy, and optimized service bundling.

1Shifted messaging from 'property management software' to 'tenant management system that eliminates headaches'
2Mapped five core segments with tailored value propositions and use cases
3Created service bundling strategy to increase average deal size
4Built objection-handling frameworks for operational efficiency conversations
5Reactivated and nurtured old trade show leads for new pipeline

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